Box Office Grosses May Surpass Pre-COVID Levels in 2026. That’s the Good News…
Box Office Grosses May Surpass Pre-COVID Levels in 2026. That’s the Good News…
In a new report, accounting firm PwC diagnoses plateauing streaming revenue per user, forecasts ad revenue to hit $1 trillion, and calls business model reinvention "an existential imperative."
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forecasts ad revenue to hit $1 trillion
I didn't go to the theater for a few years due to both the pandemic and a new baby. When I did return for the first time last year, I was truly shocked at how many ads there are now at the major chains before curtain draw. It used to be ads before showtime, then trailers when the lights dimmed at showtime. Now it seems like there are just as many trailers as there were before, but intercut by an equal number of ads, so the time between showtime and actual movie start is ridiculous.
I usually roll in about 10-15 mins after the listed time now. Trailers I enjoy, giant Jeep ads not so much.