I want the internet to be a network of digital libraries...communication, public events and sharing space...personal pages...services...the commercial motive starts from there and eventually consumes the rest :/
I reckon without the rule changes in 1993-94 allowing commercial use that the internet would have turned into a significantly more useful utility with higher quality innovation than the advert laden train wreck that we have now.
Ok, apparently it wasn't as gradual as I thought, there was a determining moment in 93-94 with Netscape and HTTPS that made secure transactions possible for e-commerce.