Game not selling well? Find a tweet from a nobody talking about your shitty game being "woke." Sensationalize it, position yourself as a bastion fighting against the hordes, imply that only by purchasing the failing game can the average liberal "fight back."
Ffs, there's no conspiracy here mate, the game is meeting expectations. The problem is there are a lot of trolls trying to tear it down because trans people are in it, not that the writers are calling out bigots.
Ooh, I know this one! WoTC already did that earlier this year by putting out their own "woke criticism" press-release so that they could secretly introduce gambling as a D&D product via blind-boxes.