The kind of people who stick around because you pay them aren't the people you want to stick around.
Coincidentally I notice that Conagra Brands, Inc. (CAG) is trading down at the moment (28.01-0.28) so if you'd like to buy some shares in one of the biggest producers of popcorn in the world now's a good time lol
They also had this ridiculous policy of not allowing you to browse their site without an account. I wonder if it actually led to signups. In my case I just got frustrated and blocked the site from search results.
And the content that makes up top posts isn't what you want to make top posts..
X now rewards Premium subscribers with an ad revenue share tied to the number of impressions, or views, of ads a user generates in their tweet replies," he said.
"This incentives X users to post content that sparks the most replies, and the characteristics of content that typically generates the most replies is content that is divisive, polarising, provocative, and controversial... exactly the sort of content that brands do not want to have their ads placed amongst.