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Wikipedia lists influencer as a synonym for internet celebrity, so I guess just when they become famous.
Unless you take the title literally, then it's whenever they become influential over a statistically significant portion of the population.
This. Its a term from the marketing world.it literally says "able to influence people for marketing purposes" for whatever the threshold of followers is that makes them attractive for marketing purposes.
This will be my answer. Makes so much sense now.
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