That's what it seems like to me. It was very much the same "white dude pseudo-intellectuals pretend they know everything about the world but only push reactionary ideology" as the Peterson, Rogan, etc. bullshit.
its definitely still a thing in some irl spaces actually. i've seen atheist groups irl that will espouse new atheist cringe talking points insulting all religions. they do sometimes go after christians too, at least, but it seems like a lot of what they do is go after islam.