Threads users decline significantly despite initial surge in sign-ups
Within a week of launch of Mark Zuckerberg’s answer to Twitter 100 million people signed up, but weeks later there’s been a drop
Twitter is where all drama happens.
It doesn't matter that some people will register an account on Threads and even use it as their primary platform.
They will still come to Twitter to see what "them" are doing.
What's twitter!? Do you mean X? 😉
I thought it was "ten"
Yeah. I meant "the artist formerly known as Prince". 😎
I am not surprised. A good deal of it was probably driven by fear of missing out.
I can imagine that a bunch of those are astroturfing usernames. Businesses, celebrities and the like have a big deal of value in their online identity.
On general, yes, however threads uses your Instagram username. I think it's just initial excitement to try something new and people getting on the anti - X / twitter / Elon train and then realising that the network effect has way more pull
Lots of things come in peaks and troughs. They've still got a pretty impressive userbase considering they only just started.
Maybe because they didn't "sign-up". I read somewhere that Meta just created accounts for all Instagram users automatically
Not defending meta, but that wouldn’t add up with the amount of activity that immediately followed
They announced that all Instagram users had a shadow account. I can't remember if they were saying it was a mistake or not but it did happen.
I believe Instagram usernames are reserved on Threads to ensure people can keep the same handle on both networks, but the users aren’t automatically signed up with a profile.
even if that were true - it wouldn't make sense. That would would a) create a huge disparity between signups and DAU b) they did make the signup process very frictionless which would explain the signups better and c) I believe it threads signups were in the millions whereas Instagram has over 1B accounts
it seemed like turning on an additional function for Instagram to me. it's still bloated with the same junk as you'd expect.
Maybe Elon's heart is declining too.