So today I clicked a twitter link because companies like to use it for official announcements, only to be greeted with a login page. Was annoyed then I remembered nitter exists. It just prompted me to install Privacy Redirect which I should have done ages ago.
Yep, every company requires quarterly growth and hitting KPIs, so a bunch of assholes with no moral qualms about it will fuck everything to get higher bonuses.
Its also why everything is subscription based these days.
Many of the services are ran by huge companies that are simply running out of ways to grow.
This makes them try to gain more out of existing user base often through questionable ways.
Same thing has been happening for the game industry as well with premium games now having season passes, gambling, micro transactions, season passes and online only requirements.