Apple’s cheaper Vision Pro follow-up still won’t be cheap - The Verge

Of course it won’t . It’s Apple.

An iPhone is a useful communications device. I own one.

A MacBook is a useful usually-stable daily driver for work. I own one.

A VR/AR headset is a toy. And until, somehow, it isn’t, the Quest will continue to dominate on their lower end model simply because of the price point. If Apple do not want to compete for that market, that’s their choice. But I, for one, will not pay the prices they want for a toy.