Here’s what Apple means when it says its event was ‘shot on iPhone’ - The Verge

It takes all that extra stuff to film one of these things with a proper cinema camera too. You think with their other events they're just walking around with a handheld Arri and no lighting, no cranes, no crew? The point, as they said in the video, is how close to their normal camera setup and workflow this was, and how good the results were. Somehow you got the message completely backwards.

Commentor from the article nailing it. What a stupid clickbait post that journalist has created.

Would have been cool if they filmed it on the cheap using tripods and selfie sticks any random tiktokker owns and still made it look professional quality

"Apple greatly overstated something" -pretty much every release

It happens. It's a business. I do wish they would be more up front about things like this but it's not surprising at all.