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Why 12 ounce bags of coffee instead of one pound?

Pretty much the title. I’ve noticed lately that more independent and non-grocery roasters will have 12 ounce bags instead of one pound.

Is there a special reason for this beyond, I assume, bringing the price of more gourmet-ish coffee to a price point comfortable for the average consumer?

Also, shout out to King Bean in South Carolina, I love their Capers Blend.

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