India Smartphone Market Declines by 10% YoY in 1H23 with 64 million units, Says IDC

We need to see the trend from 2019 to till date. There was a pressure to buy phones & tablets to attend online classes during covid. Almost every house would have an extra mobile phone, there is no surprise the sales decline.

Also the OEMs increase the phone price every year, it could be another reason.