Possible 0 budget given to presenting the product? Or "hey this pictures online are exactly what we need, why not use them" and didn't think for 2 minutes
Well if you watch the video, you'll see that Casetify had their own design, it was the internals of an iPhone, and they printed it on all cases, including android cases.
Dbrand made fun of them.
Casetify then straight up stole the dbrand images and sold them.
It was worse than just "finding" the images online. They straight up got made fun of from a company, who clearly had their eyes on them, and their solution was to steal the competitions images lol.
The hilarious part to me is that they aren't even good copies. They're fucking blurry and pixelated like they literally clicked "copy image", pasted it, and then stretched it out because they didn't have a higher res image to work with.
What's interesting is they have made some edits to the design, hilariously leaving in all of the paper towns stuff, but the edits make it look worse. Why did they do that.