I was so annoyed to get that email. Never using them again. Going to install a non-smart wireless thermostat, or maybe a HA install if I'm feeling brave.
I happened to be on the Homecare service, and I started an online chat with them to improve the discount and got sent the new hub for free. So it means I get a couple of years to plan my connected lights and heating system away from them without it being a today problem.
Glad I never went beyond a smart lightbulb that was on special offer at the time with them.
just seems a little insulting if anything else. i haven’t had a hive product thankfully but the whole “give us more money to use the products you already bought but only for another two years” thing makes me never want to buy anything from british gas again. i would’ve hoped for some basic function at the least.