It is probably the single most competitive segment in the USDM. Every other company's products are simply better.
What I am surprised is why didn't they spread the costs to develop and manifacture this truck with someone else. Nissan is tied up with Mitsubishi. Mitsubishi used to have a smaller truck that never sold extremely well, but it sold well enough. Nissan should have shared the platform with Mitsubishi to spread costs like they are doing with the Rogue and a few other products.