Had the displeasure of using the modern EA app the other week -- completely refuses to launch my copy of Jedi: Fallen Order in the foreground after a single play-session (Steam -> EA just doesn't work for some people).
My friend downloaded the friend pass of it takes two and ea just said you don't own the game and refused to launch the game...
Appearntly there's a fix to download a free game and then it works again but wtf the support and moderates just closed the thread where this issue got raised the first time without giving a universal solution on what to try
Tldr EA is the worst
I had the same problem with Fallen Order the first day; the workaround in that particular case was to launch the game's executable directly; which let me play that one, single time. A few days later and both the original workaround (and others) & no-workarounds caused the game to launch in the background, with no way to force it to the foreground.
In Fallen Order's case specifically; there appeared to be a launcher-specific wrapper executable, and the game itself. When the workaround stopped working, the launcher-specific wrapper is what was getting ran in the background; but the game itself never actually appeared. Additionally, reinstalling the game several times did not resolve any issue; nor other troubleshooting steps from EA.
Origin was also a pretty crap piece of software (compared to Steam, anyway); but this is a new low from EA, imo. Its a shame too, because I liked what I got to see in Fallen Order, especially recently getting into souls games.