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Female streamers are judged primarily based on their appearance. Using a vtuber model allows them to be judged by their personality and ability to entertain instead.
And by the appearance of the model. Also, I'm not sure it's always their personality so much as it is a character that they are playing.
They usually start off playing a character but when you're doing it for multiple hours every day, your real personality is going to start slipping in.
The models can only do so much. You could have the cutest model in the world but it's still just a moving 2D image. If you're not entertaining, you won't retain an audience. There is a lot of competition in the vtubing scene, you won't make it by just being cute. The vtuber, Mori Calliope, actually wrote a song about this.
Cringe lol
That song is cringe af
You don't have to like it.