President Biden is planning to make more surgical trips to minority communities in 2024 to reinforce the paid advertising his campaign is broadcasting directly to Black and Hispanic voters, according to people familiar with the matter.
Why it matters: Team Biden knows that they need to drive up the president's numbers with Black and Hispanic voters – and convince them to turn out on election day.
Driving the news: The emerging strategy was on display Wednesday, when Biden traveled to Milwaukee to highlight his administration's investment in Black-owned businesses.
On Friday, the White House announced that Biden would grant clemency to 11 people who were serving "disproportionately long sentences," for nonviolent drug offenses, including those with long crack cocaine convictions, a key priority for the Congressional Black Caucus and civil rights groups.
By the numbers: To reassemble his winning coalition from 2020, Biden needs to dramatically improve his standing with Black, Hispanic and young voters.
Several recent surveys put Biden's level of Black support in the low 60% range, a shocking development for a demographic that supported Biden with 92% of the vote in the last election.
His approval rating among Hispanics is even lower, at 33% in a recent Pew survey. Former President Trump leads Biden by five percentage points in the demographic, according to a new CNBC survey. In 2016, Biden won 59% of the Latino vote, according to exit poll data.
Zoom out: From the outset of Biden's presidency, top officials have viewed local and specialized media as a tool to circumvent national new organizations and speak directly to voters.
Zoom in: Earlier this month, the Biden campaign released a new ad, previewed by The Root, highlighting the administration's efforts to help Black farmers.
Not too sure on that, may be 2018 or comparing to Clinton numbers? Quote that has 59% and mentions hispanics below.
Biden received the support of 92% of Black voters, nearly the same as Clinton received in 2016 and Democratic candidates for the U.S. House received in 2018.
While Biden took a 59% majority of the Hispanic vote, Trump (with 38%) gained significantly over the level of support Republican candidates for the House received in 2018 (25%). To be sure, Hispanic voters are not a monolith; there is substantial diversity within the Hispanic electorate.