Let me solve this apparently unsolvable mystery for them. You spent the last 40
years making offices soul crushing hellscapes that are grounds for psychological warfare while helping contribute to increasing commutes. People had Stockholm syndrome for a bit then they got shown a better way and they'd rather not give up a large part of their day to be tormented in a place they they don't need to be to do their job.
So when you try to force it the large majority are fighting back and you're surprised? No ping pong, pool, mandatory fun, free drinks don't offset the bullshit that is modern office design in-fact a lot of us would rather you keep all those give us a little padding in the ol paycheck and I can get my own soda and ping pong table
Besides: Fuck modern office design. Even in my company in Austria, other departments often have cushy 2-3 employee offices, plenty of space, really nice.
What do software developers get? Massive rooms with 13 people inside and no seperators for "collaboration". But while you're in online meeting A and your colleague is in online meeting B you can't even focus on your own thoughts.
Not having access to natural light is what really drives me insane. During the winter, it's possible to spend all your daylight hours at work, so you basically alternate between harsh artificial light and darkness.