We can see the cracks starting to show in US military and economic hegemony. To be sure, they're still the most powerful country in the world, but they can obviously no longer take on the rest of the world combined like they could in the 90s.
But more insidiously, the US still seems to be the hegemonic hyperpower in terms of cultural output. Even countries that are geopolitically at odds with the US happily and ravenously consume its art, entertainment, and literature, and to a lesser extent, those from loyal vassals of the US such as Japan, south Korea, and Western Europe.
It's not just due to reach. I feel that cultural output from the US (and vassals) is genuinely more creative, technically advanced, complex, innovative, and prolific than cultural output from the rest of the world. As someone of Chinese descent who doesn't strongly identify with American culture, this weighs on me heavily.
I'll compare American and East Asian cultural output since that's what I'm most familiar with.
Hollywood cinema is obviously the gold standard the world over. American films such as The Matrix, Blade Runner, and Fight Club are full of symbolism, innovative cinematography, and complex narratives. Korean films such as Snowpiercer, Parasite, and Oldboy are not far off. In comparison, the top Chinese movies such as The Wandering Earth 2 and The Battle at Lake Changjin are rather simplistic and don't necessarily have a lasting cultural impact, even in China.
Chinese TV is pretty good, with hits like Nirvana in Fire and Reset. But there has been no Chinese series with the wide reach, critical acclaim, innovative and sophisticated narratives, and lasting cultural impact of American series like Breaking Bad, Star Trek, The Sopranos, and Friends, or Korean series like Squid Game. The average Chinese person has heard of Friends, but only a vanishingly-small number of Americans have heard of Nirvana in Fire.
Chinese pop music is largely samey-sounding ballads. Listen to one of the songs by Li Ronghao or Joker Xue, and it could've been released today, a decade ago, or two decades ago. In contrast, Western and Korean pop music are constantly evolving and trying new things. Even more creative Chinese artists like Lexie Liu, Hyph11e, South Acid Mimi, and Absolute Purity are largely following established trends and not really setting new trends. Chinese music has no answer to jazz, rock 'n' roll, hip-hop, and house. The most identifiably Chinese music simply uses traditional instruments, but there's nothing particularly groundbreaking or creative about mashing folk instruments with existing pop music. K-pop, J-pop, and even LatAm, West Asian, and Indian pop have immediately identifiable sounds, whereas most C-pop sounds like it could've been made anywhere at any time. C-pop has little appeal even in places like Hong Kong. If you look at the HK charts, they're dominated by foreign artists like NewJeans Jungkook, Yoasobi, and Taylor Swift, with a small handful of HK and Taiwanese artists, but not a single mainland artist. That seems really shameful to me.
Japanese manga and American comics are considered the gold standard, with Korean manhwa a solid third. Meanwhile, Chinese manhua suffers from amateurish art, clunky pacing, unlikeable and selfish main characters, and boilerplate, tropey plots. If you thought isekai was overdone, wait until you see the endless cultivation stories in manhua. It's kind of embarrassing, really.
It's a similar story with literature, video games, and animations.
So, why is there such a large discrepancy in the quality of cultural exports coming from the US, Japan, south Korea, and Western Europe vs the rest of the world? Is it simply that these countries are richer so more people have the opportunity to pursue art, and studios have larger budgets? Is art like technolgical advancement in that you have to build up the know-how from the ground up? Or is there some cultural or governmental aspect in countries of the International Community™ that genuinely fosters creativity?
People often talk about this in terms of soft power, but imo what's even more important is cultural self-confidence. If domestic art or art from friendly cultures is good enough to satisfy one's own needs instead of having to import everything from countries that want to subjugate your own people, I think that would greatly boost collective well-being, sense of identity, and mental health.
On a personal note, this has been a nearly obsessive worry of mine for the last year or so. I've tried talking to a therapist about it but they just suggested that I try to stop identifying as Chinese and start identifying as American. Not very helpful advice. I don't really have anyone to talk to this about, so I hope I can start a discussion here.
Yes, I do, but it's hard to keep a positive mindset when people constantly use this to prove the superiority of the Western system. I view cultural development as something that's just as important as scientific advancement, and the inability for global south countries, even moderately prosperous ones with good infrastructure and scientific output like China, to even begin to match the cultural might of the global north leaves me with no good answer to that assertion.
Yes I do enjoy certain Chinese media, and I do support artists I like on Bandcamp and watch movies I like in theaters. But I don't want to reward mediocrity. I think one of the many reasons Chinese cultural development has lagged behind their economic development is because they have such a large captive market that there's no need to be particularly innovative or polished. You don't have to capture the hearts and minds of the entire Chinese population to be successful - just a percentage is still a huge number in absolute terms.
Yeah I'm currently studying singing and songwriting, and this is a huge motivator. I would like to make songs in Chinese some day but I'm not fluent at all. We'll get there, though.
I don't entirely agree with OP but this is wrong. "The cultural power war" is real and anyone who thinks otherwise is on par with the class-reductionists (aka race deniers) of the US left. (either maliciously denying reality, or not flexible enough to grasp it)
You need to unlearn ”team sports” mentality. Can you enjoy movies, songs, etc for what they are without bringing a competitive nationalist mindset to it?
Only if you bring a competitive communist mindset to it, which is better anyway.