We can see the cracks starting to show in US military and economic hegemony. To be sure, they're still the most powerful country in the world, but they can obviously no longer take on the rest of the world combined like they could in the 90s.
But more insidiously, the US still seems to be the hegemonic hyperpower in terms of cultural output. Even countries that are geopolitically at odds with the US happily and ravenously consume its art, entertainment, and literature, and to a lesser extent, those from loyal vassals of the US such as Japan, south Korea, and Western Europe.
It's not just due to reach. I feel that cultural output from the US (and vassals) is genuinely more creative, technically advanced, complex, innovative, and prolific than cultural output from the rest of the world. As someone of Chinese descent who doesn't strongly identify with American culture, this weighs on me heavily.
I'll compare American and East Asian cultural output since that's what I'm most familiar with.
Hollywood cinema is obviously the gold standard the world over. American films such as The Matrix, Blade Runner, and Fight Club are full of symbolism, innovative cinematography, and complex narratives. Korean films such as Snowpiercer, Parasite, and Oldboy are not far off. In comparison, the top Chinese movies such as The Wandering Earth 2 and The Battle at Lake Changjin are rather simplistic and don't necessarily have a lasting cultural impact, even in China.
Chinese TV is pretty good, with hits like Nirvana in Fire and Reset. But there has been no Chinese series with the wide reach, critical acclaim, innovative and sophisticated narratives, and lasting cultural impact of American series like Breaking Bad, Star Trek, The Sopranos, and Friends, or Korean series like Squid Game. The average Chinese person has heard of Friends, but only a vanishingly-small number of Americans have heard of Nirvana in Fire.
Chinese pop music is largely samey-sounding ballads. Listen to one of the songs by Li Ronghao or Joker Xue, and it could've been released today, a decade ago, or two decades ago. In contrast, Western and Korean pop music are constantly evolving and trying new things. Even more creative Chinese artists like Lexie Liu, Hyph11e, South Acid Mimi, and Absolute Purity are largely following established trends and not really setting new trends. Chinese music has no answer to jazz, rock 'n' roll, hip-hop, and house. The most identifiably Chinese music simply uses traditional instruments, but there's nothing particularly groundbreaking or creative about mashing folk instruments with existing pop music. K-pop, J-pop, and even LatAm, West Asian, and Indian pop have immediately identifiable sounds, whereas most C-pop sounds like it could've been made anywhere at any time. C-pop has little appeal even in places like Hong Kong. If you look at the HK charts, they're dominated by foreign artists like NewJeans Jungkook, Yoasobi, and Taylor Swift, with a small handful of HK and Taiwanese artists, but not a single mainland artist. That seems really shameful to me.
Japanese manga and American comics are considered the gold standard, with Korean manhwa a solid third. Meanwhile, Chinese manhua suffers from amateurish art, clunky pacing, unlikeable and selfish main characters, and boilerplate, tropey plots. If you thought isekai was overdone, wait until you see the endless cultivation stories in manhua. It's kind of embarrassing, really.
It's a similar story with literature, video games, and animations.
So, why is there such a large discrepancy in the quality of cultural exports coming from the US, Japan, south Korea, and Western Europe vs the rest of the world? Is it simply that these countries are richer so more people have the opportunity to pursue art, and studios have larger budgets? Is art like technolgical advancement in that you have to build up the know-how from the ground up? Or is there some cultural or governmental aspect in countries of the International Community™ that genuinely fosters creativity?
People often talk about this in terms of soft power, but imo what's even more important is cultural self-confidence. If domestic art or art from friendly cultures is good enough to satisfy one's own needs instead of having to import everything from countries that want to subjugate your own people, I think that would greatly boost collective well-being, sense of identity, and mental health.
On a personal note, this has been a nearly obsessive worry of mine for the last year or so. I've tried talking to a therapist about it but they just suggested that I try to stop identifying as Chinese and start identifying as American. Not very helpful advice. I don't really have anyone to talk to this about, so I hope I can start a discussion here.
I get what you're saying but I don't see how American mass media being dominant is a good thing.
A lot of it is just pumped out like widgets, created by a few big corporations, because of a modern appetite for shoving stuff in our eyeballs.
It places people into the role of just being passive consumers but they only have a few big fast food chains to pick from. Then it's like just looking at the menu, seeing if they introduced a twist on their regular offering or a different sauce you can add to the same shit. An illusion of variety. They've gotten good at polishing the glass and wiping down the plastic furniture.
Then your life gets divided into portions that suit the mass media: movie duration, hourish long tv show, half hour show, 3 min pop song. These are formats they have worked out for you.
It's all formulaic. I would hope that other cultures go BACK to before the formulas were so standardized and start developing from there. Change the formats so people aren't so passive.
China is just copying the formula because the "demand for bland" is so pervasive.
I really hope they look to other countries for better inspiration. India for example has incredible music and movies.
I really hope they look to other countries for better inspiration. India for example has incredible music and movies.
Yeah strongly agree here. For all its diversity, Western music is fundamentally limited by it's reliance on the 12-tone equal temperament system. The systems they use in Indian and West Asian music are ways to surpass that and add additional complexity.
A critical weakness of traditional Chinese music is overreliance on the pentatonic scale, which is even more limited than the full set of 12TET notes. I think it's cool and all that there's a renewed interest in Chinese folk music, but I think it's incredibly misguided how some people think it represents a "renaissance of Chinese music" or that it should be the defining characteristic of Chinese music. To build their own modern musical identity, they must look to the future, not the past. And cultures other than Han Chinese and Western would be a great place to look for some inspiration. Of course it's not my place to tell Chinese people what they should or shouldn't do, but from a semi-outsider's perspective, that's one place where I'd start looking.
Interesting that you picked up the micro tonal aspects of Non-Western music. Another aspect that's very complex in Indian music is the rhythmic system.
On Chinese music I think you have oversimplified it somewhat. While it often uses the pentatonic scale, you do see 6 and seven note scales. Plus it actually has 5 different pentatonic scales. Similarly to Indian music there's ornaments in Chinese musical notation to describe microtones and other effects. And another feature is Chinese traditional music is very elastic in the tempo speeding up or slowing to add emotions. A quick overview :https://youtu.be/sJdUugXLfWs?si=-GfHi0F1bn8b6SyC.
Concerning commodifiable modernization of traditional culture:
I don't think the West has anything quite like the tv show Pili which is based on Chinese hand puppets but with a crap tonne of camerawork and special effects to added. The show has been around for decades. Only thing close is the Thunderbirds which never looked as crazy as this. https://www.youtube.com/watch?v=QGLKJ_S-iDU