As a current Twitter user I would say there's actually a large void between normal ads and whatever the hell I'm getting served on that platform these days.
This is the last ad that had me paying full attention when it first came on. It was ran during the football finals season and they made two cuts, one for NRL and one for AFL. https://youtu.be/gbMeKMkE_mk
Spanish national lottery has amazing ads. Like in the sense that the writing, direction and execution in general is always spot on. I know how it sounds but they are really little works of art.
Those YT "in video ads" on Internet Comment Etiquette is about as high quality as you can make it. I wouldn't want to skip Erik selling Nord VPN, Raycon, Nobleberry, or anything else he wants to make an ad for.