Not to lean in on the whole "NFL is just scripted entertainment" conspiracy aspect, but i felt having Norwood in that Visa (?) commercial where the Bills fan buys their grandkid a Norwood jersey from Scott himself was a bit ... suspect? Only Bills fan in a wide right state of mind would torture a child in such a way!
On the other side, I can almost guarantee it was in for the Lions given how much the league and sports media have been pushing them since Hard Knocks a couple years ago. Would not be surprised at all to see Chiefs-Lions in the Super Bowl even though on paper they both should lose next week.