they're doing this on purpose at this point, right? just picking the most hideous fucking haircuts and throwing them all at the wall and seeing what sticks
To be honest i am fairly sure that doing this gives them anti-establishment clout, they become a meme because of it, libs will make fun of them because of this and not their views, Trump showed the way about this and he won.
Boris Johnson is in this club. People were too focused on his candyfloss hair and bumbling manner to realise how awful he actually is. Terrible Prime Minister.
I've never seen him or Nigel Farage in a suit that fits. It's an attempt to distance them from the establishment.