Persona 3 Reload is Atlus’ biggest Steam launch ever

Persona 3 Reload's launch on Steam has been a massive success, beating out Persona 5 Royal in Steam peak player count already.

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I was subjected to live TV with commercials yesterday and they played a commercial for that game during every commercial break. I know nothing about the game but it was the cringiest commercial I've seen in a long time.
- Live TV is insufferable.