McDonald's is promising 'attention to affordability' after the price of Big Mac meals hits $18
McDonald's is promising 'attention to affordability' after the price of Big Mac meals hits $18
fortune.com McDonald's is promising 'attention to affordability' after the price of Big Mac meals hits $18
McDonald’s CEO Chris Kempczinski is promising to bring back “affordability” to the fast-food chain as sales growth slows.
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I had a crazy-busy day about 2-months ago and found myself hitting up a McDonald’s drive-thru for an order of fries just to tide me over for the drive home.
I didn’t pay attention to the pricing—it was only fries—and when I got to the window I handed them a five, fully expecting a couple of bucks in change.
The attendant just looked at me. I laughed as I realized a regular order of fries was more than five-bucks.
And yet, I STILL am hard pressed to believe a Big Mac meal is currently $18…
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