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Is rewatchability ever a factor in making a movie?

I'm thinking of Jet Li's Hero. It's totally decent as a movie, but I think it's almost un-rewatchable. Not because the ending is known, but because of the super long flashback scenes. Many of which focused on long, colourful, extravagant, not really even relevant to the story, scenes.

I think the movie would be much more rewatchable if all that time was spent on

spoiler

the standoff between Jet Li's character and the king and things like that.

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  • Probably not in the way you mean. There are certainly movies that benefit from watching again, whether to fully understand what is going on - often involved convoluted plots or a twist that adds new context to all the scenes, or because each individual shot/scene has so much going on that you're always catching some new detail. And I do think those aspects are mostly intentional.

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