How Google is killing independent sites like ours - HouseFresh

And why you shouldn’t trust product reviews from big media publishers ranking at the top of Google.

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Nice article, cool company
- I was looking forward to seeing more reviews from the company, then saw they only have reviews of air purifiers, humidifiers or dehumidifiers, and a few sensors. That’s pretty niche, and even if they maybe should be used more they probably need to branch out into more categories to get more attention. But it looks very thorough and useful if you need those items.
  
  I definitely went down the rabbit hole after reading the article posted, which was very well compiled. Their testing and reviews are very high quality and it looks like they can apply their test results to multiple curated use cases. Their tests also seem repeatable, which is important for this niche. To branch out, they would have to build out very specific testing environments, which is not a small investment, depending on what they are testing. If I ever need an air purifier, I know where to look now I guess. Like some say, if your going to do something, focus on doing one thing and do it well.

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