Reddit is licensing its content to Google to help train its AI models

Google has struck a deal with Reddit that will allow the search engine maker to train its AI models on Reddit’s vast catalog of user-generated content, the two companies announced. Under the arrangement, Google will get access to Reddit’s Data API, which will help the company “better understand” content from the site.

The deal also provides Google with a valuable source of content it can use to train its AI models. “Google will now have efficient and structured access to fresher information, as well as enhanced signals that will help us better understand Reddit content and display, train on, and otherwise use it in the most accurate and relevant ways,” the company said in a statement.