“Corolla killer:” BYD launches $US15,000 sedan EV with 420 km range in direct attack on legacy makers
“Corolla killer:” BYD launches $US15,000 sedan EV with 420 km range in direct attack on legacy makers
BYD has launched its low cost sedan in China which industry observers are calling the Corolla Killer.
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I'm curious how much a similar vehicle would be in North America. Could BYD import it directly?
It would be considerably more expensive. Safety standards are much higher in Western countries. Also, they still need to build up a sales and maintenance organisation there, that takes a lot of capital. It'll be interesting to see where they land in their price points, though.
BYD sells their cars in Australia and we have high safety standards, I don't think they'd need to change much for the US
But how are the prices compared to China?
I did some very quick searching, according to this https://carnewschina.com/2022/12/29/new-2023-byd-dolphin-launched-in-china-price-starts-at-16700-usd/ the Dolphin launched in China for ~AUD$25,400 and you can currently buy it in Australia from AUD$38,890.
So it's obviously more but they have their government discounts. Depending on the state here you can get rebates too.
They would build them in Mexico due to the cheap labour (much like the majority of legacy automakers already do) and ship them up North and South.