"Sponsored recommendations": I pay for Spotify Premium, and yet somehow I'm still the product?

I opened Spotify this morning to be greeted by a modal popup with a "sponsored recommendation".

Why am I seeing ads if I'm already paying for the premium plan!? 😑

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390 comments

I haven't subscribed to Spotify for quite some time, have they added proper 2FA feature (not for artists)? I think it's been "under consideration" for a long time

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