"Sponsored recommendations": I pay for Spotify Premium, and yet somehow I'm still the product?

I opened Spotify this morning to be greeted by a modal popup with a "sponsored recommendation".

Why am I seeing ads if I'm already paying for the premium plan!? 😑

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Spotify Exclusive Podcasts also contain sound ads here in germany. For me it was a reason to unsubscribe as i don't listen anymore to so much new music and have a own catalog of music from past.

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