From the long long ago in the before times
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meanwhile, the eu: well we can't jail a company, so fuck you, if you break the gdpr you're liable for 4% of your yearly revenue (not profit, that can be cheated)
fines do work but only if they're relative to how much you make
Fines that don't even scale in lock step with inflation are walls today, but speed bumps tomorrow.
There are two tiers of administrative fines that can be levied as penalties for non-compliance: