While a mega merger between two of America’s largest grocery chains is snarled in regulatory red tape, a smaller European entrant is eyeing a major expansion in the US.
In Germany you usually have a little shopping center with Aldi and/or Lidl, a DM and an Edeka. Once you have finished shopping at Aldi and DM you can pop into Edeka and get the 1 or 2 items you didn't get at Aldi and DM.
Many people in Germany are doing it like that. Edeka seems to florish from the people who prefer branded products and/or can't get into 2 shops because they don't go grocery shopping by car and can't really visit more than 1 shop, because you can't enter a 2nd one with a bag full of goods from the 1st one.
For some people who aren't too picky, it might be a one-stop shop. Also true for some basics, like bread, milk, eggs, some produce, or common frozen stuff.
If you are looking for extra variety or less-common ingredients, you'll have to also shop at a bigger supermarket. But since we usually use cars in the US, it's not too big a deal to do both the same day
Oh, I go there too, occasionally. Especially for returning "Pfand" and buying wine, I really enjoy "Albali Reserva" (not Gran Reserva). It's a more than decent Tinto for only 3.59€/bottle.
But somehow I never really grew fond of Kaufland. Somehow it's always sort of filthy in there, shopping carts are often not to be found at the entrance, not enough registers are open, "chavs" are loitering at the entrance... I don't know, I am always stressed out at Kaufland. Aldi, Lidl and Edeka feel more "cozy" to me, I guess.
Yes that's how we use it as well. Aldi is for staples and then we either do the international grocer or another specialty grocer. Not really a big deal at all, especially if you don't do your shopping all at one time.
When I have enough free time I shop like this. We don't have Aldi but we have Grocery Outlet. It's a discount grocery that has some reliable products but mainly over stock or discontinued labeling or some small flaw in packaging or product (ice cream with all the mix-ins at the bottom) or near expiry that wouldn't fly at a regular store. So you never know what you'll find there, for very low prices. Then I hit up Safeway, decent quality, where half the store is usually on some buy-one-get-one sale, then to the high end, employee owned, small chain where I can get farm stand quality meats raised a few miles away, high quality cat food and local produce.
Shopping this way saves about $400 per month. When I don't really have time (I work 72 hours per week, take online college classes and have elderly family members to look in on) I end up spending about $1000 per month on groceries at the fancy store.