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Richard Dawkins coined the term in 1976
Yes, but prior to meme becoming the term to refer to these pictures, they were largely known as image macros on /b/, which is the home of the cock mongler.
Exactly right. Image macros, demotivational posters, or whatever else they were called back then are now all memes.
All image macros are memes, but not all memes are image macros.
I...didn't say they were?