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What do people use to start a blog nowadays?

Now that Medium has fully enshittified, and Substack is well on its way, where can I publish for free with good discoverability and no paywall? I've considered starting my own blog site using a static site generator, but I figured I'd get people's thoughts prior to doing that. Thanks!

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  • Pillowfort and Dreamwidth come to mind. Pillowfort designed to be based on original Tumblr. Dreamwidth based on LiveJournal.

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