British signs vs Scottish weather

I found this damage interesting because

There are high winds here (coastal area) but the frontal area of a sign seems pretty small
I thought they would make signs out of more corrosion resistant materials

These are only a few of tens if not hundreds of downed signs in the area

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I would imagine that at some point we went from highways agency signage that was made to a standard to outsourcing to the cheapest bidder. There is also a possibility that signs can't be too rigid so they don't cut vehicles in half?
- Very good points!

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