Millennials and Gen Z's trendy new splurge: groceries

Younger generations say they plan to spend more on groceries than travel, beauty, apparel, and fitness, according to a report from McKinsey.

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lol i spent $214 on groceries for the week yesterday :3 i'm totally splurging with my um, tacos, pasta, and salads i'm cooking, how fancy and luxurious.

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