What the fuck? Why is that an extra not just the default? It's great that this product isn't riddled with ads, but that's like saying it's great a burger is not made of human shit; it's crazy that anyone would tolerate a shit-burger in the first place.
Maybe ads are normal in the e-reader space for some reason, but that's just insane to me.
I think it's only Amazon that does lock screen ads but since they have two-thirds of the market share globally (and a near monopoly in the US where the Verge is based) then whatever they do in the e-reader space is "normal"
There's no discount there, you're just accepting their marketing bullshit. That sounds to me like the company is double-dipping by shoving ads in your face and making the product objectively worse, then charging even more for a "premium" model where the only difference is they haven't intentionally downgraded it.