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Humans cannot recognize AI-written reviews - human reviews were often mistaken for AI-generated reviews, and even more frequently, AI-generated reviews were mistaken for human reviews

link.springer.com The Turing test of online reviews: Can we tell the difference between human-written and GPT-4-written online reviews? - Marketing Letters

Online reviews serve as a guide for consumer choice. With advancements in large language models (LLMs) and generative AI, the fast and inexpensive creation of human-like text may threaten the feedback function of online reviews if neither readers nor platforms can differentiate between human-written...

The Turing test of online reviews: Can we tell the difference between human-written and GPT-4-written online reviews? - Marketing Letters
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