All the borg say they prefer borg at what point do we have to just listen to them and admit we are being rascist about it? In several episodes it is shown and being a pleasant experience of I recall correctly.
It's all Starfleet's fault, the Federation has expanded too much and has encircled Borg space for decades. Plus the Borg are good for making a multipolar galaxy, we should support them.
Seven of nine, Heugh, the kids, I seem to Recall Picard saying it was p nice just not for him. I know everyone reported not liking thr process but the actual state of it has been reported as being mostly pleasant but It has been a while since I seen the episodes.
When 7/9 was cut off from the network it begged to go back and felt horror and revulsion when ots implants began to decay. Janeway said tough nuts, you're a human now whether you like it or not. Janeway is a kinphobe.