My interpretation is that companies will spend a lot of effort analyzing human behavior, to find underlying motivations and trends, but won't apply that analysis to themselves as a business and ultimately just pursue the line going up no matter the consequences.
Yeah, it's specifically because they're trying to increase profits for so long that they need to get so incredibly meticulous and complicated with how their business works. Companies that just try to earnestly provide a desired service to people who need it in their area of operation don't need to worry about such details.