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Amazon Mulls $5 to $10 monthly price tag for unprofitable Alexa service, AI revamp

www.reuters.com /technology/amazon-mulls-5-10-monthly-price-tag-unprofitable-alexa-service-ai-revamp-2024-06-21/

Amazon (AMZN.O) is planning a major revamp of its decade-old money-losing Alexa service to include a conversational generative AI with two tiers of service and has considered a monthly fee of around $5 to access the superior version, according to people with direct knowledge of the company's plans.

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