Google dropping continuous scroll in search results
Google dropping continuous scroll in search results
Continuous scroll launched in Google mobile search in October 2021 and on desktop in December 2022.
Probably related to upping ad views. Every next page shows a new ad, which makes Google more $$$.
Absolutely this.
I like this change. I never liked infinite scroll. Most implementations work poorly if at all with bad internet connections, it is harder to write userscripts for it and I like a second to consider if I should really continue looking at this page.
Also it breaks the fundamentals of the web that a page isn’t a page.
