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Who thinks google will still be a traded company in 10 years?
Yahoo is still around in some form or another.
Alphabet has enough money to persist well after they lose relevance.
Too big to fail? Search is only one revenue stream.
Similar tactic among all the large tech corpos, switch focus to IaaS, PaaS, SaaS, become the backbone of the modern computing landscape.
It's basically a slow switch to becoming critical international infrastructure like power grids, water ways, and gas/oil pipelines.
This all while locking you in as much as possible and milking as much value as they can squeeze.
That'd be advertising, and by a mile.
Through search. They make a ton with ads on the search page, sponsored links, etc.
I'm pretty sure their ad revenue from their own pages is a tiny fraction of their overall advertising revenue... They basically own the advertising market online, almost anywhere you see ads googie is getting a cut
This source seems to indicate that's not the case:
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Google Search & Other (56.93%)
2023 Total Google Search & Other Revenue: $175.04 billion
This is revenue generated primarily from ads shown on Google’s search results pages and other search-related services. -
YouTube Ads (10.26%)
2023 Total Youtube Ads Revenue: $31.51 billion
This is revenue from ads shown on YouTube videos, including display ads, overlay ads, skippable video ads, and non-skippable video ads. -
Google Network (10.20%)
2023 Total Google Network Revenue: $31.316 billion
This is revenue from ads displayed on websites and apps that are part of Google’s ad network, beyond Google-owned properties. -
Google Other (11.26%)
2023 Total Google Other Revenue: $34.68 billion
This is revenue from Google’s other ventures and products, such as hardware (like Pixel phones and Nest devices), Play Store purchases, and other non-advertising sources. -
Google Cloud (10.75%)
2023 Total Google Cloud Revenue: $33.08 billion
This is revenue from Google’s cloud computing services, such as computing power, storage, and data analytics offered to businesses and developers.
So, 57% from search, and only 10% from ads on non-Google pages.
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I mean IBM is still traded but it's a shadow if it's former self
ICQ shut down yesterday and it was relatively small to begin with so I‘m afraid Google will be around for decades to come and possibly outlive most or even all of us.