electricvehicles @lemmy.world elskertesla @lemmy.world 1 yr. ago

Ford slashes prices of F-150 Lightning trucks as EV wars heat up

www.reuters.com Ford slashes prices of F-150 Lightning trucks as EV wars heat up

Ford Motor deepened a price war in the electric-vehicle industry on Monday by slashing the prices of its F-150 Lightning trucks, including a 17% cut for the base model, as it aims to boost its share of an EV market dominated by Tesla .

Electric Vehicles @lemmy.world jonkenator @lemmy.world 1 yr. ago

www.reuters.com /business/autos-transportation/ford-slashes-prices-f-150-lightning-trucks-base-variant-cost-17-less-2023-07-17/

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1 yr. ago

[HN] Ford slashes prices of F-150 Lightning trucks as EV wars heat up

www.reuters.com /business/autos-transportation/ford-slashes-prices-f-150-lightning-trucks-base-variant-cost-17-less-2023-07-17/

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50 grand for a base model is still quite unaffordable