Nigeria’s economic crisis is fueling a stunt philanthropy boom.
Nigeria’s economic crisis is fueling a stunt philanthropy boom.
A crop of content creators are building fame on MrBeast-style content.
Several Nigerian content creators are mimicking American superstar YouTuber MrBeast by publishing charitable deeds as content online.
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Even though it's often just for content and publicity, I'd much rather have that type of content than for example rage bait
They both are bad and would not get much views if exposed for their real nature, just to quote from the article:
“What creators like Omotayo are doing looks good on the surface, [but] it is ethically wrong because the aim of such content is to generate more engagement and followers, which in turn result in wider fame and sponsorship deals for the creator,” Suraj Olunifesi, an associate professor and social media researcher at the University of Lagos, told Rest of World. “These creators should rather be called business people and not philanthropists.”
Olunifesi compared stunt philanthropy creators to Big Tech companies: They “may allow their platforms to be used for free, but they, in turn, exploit users’ data for profit.”