Having read the article again, I'm commenting twice.
What strikes me in the article is the discussion surrounding Fled Cruz running off to Cancun. The Dem strategists say that Cruz was able to repair his image on that by pointing to a lifetime of career public service, so it seems like the Cancun trip is untouchable.
Why not go after Cruz on the fact that he proposed legislation for term limits for senators, and this upcoming term for him would exceed the term limit he proposed? You can't backpedal out of that. Do you or do you not believe in the strength of your own ideas in proposal? If you do, then why are you running again? If you don't, then why should anyone vote for someone governing from insincere positions?
"I still think it would be the right move, but so long as it isn't the rules for the Dems I am not going to hamstring my base by following it" - some version of what he will say to handwave the hypocricy.
Going after conservatives for being hypocrites is not a winning strategy. The movement is about social hierarchies and identity politics. It just doesn't care about hypocrisy in service of the tribe and is totally credulous to any justification, no matter how tenuous.
I anticipate the hand-waving would actually be "term limits are the best option, but with corrupt pedophiles on the democrats' side, I have to stay in the game to save America. To save the children."
Honestly, I don't know if there is any logos or ethos argument that could ever away someone completely ruled by pathos.