Google Play's new personal data controls are rolling out widely

The article includes a summary, which I have copied here:

Key Takeaways

• Google Play is adding a new menu to help users control what app data Google can use for personalization.
• This feature makes it easier to opt out of data sharing for each downloaded app, though finding the app you're looking for is tricky right now.

I am not nieve enough to buy into this. The data will be harvested with or without consent. This is a nothing burger.