Nvidia revamps GeForce RTX badge with AI slogan — new logo reads "GeForce RTX Powering Advanced AI"

Well every major tech product probably needs to have "AI" somewhere anywhere, otherwise you'll probably have a problem of being too honest marketing disadvantage because there will be potential buyers who don't understand anything about it but think "Thing with AI is better than Thing without AI", period. Doesn't even matter if there's any AI involved anywhere or if the AI feature is actually useful. Unfortunately the tech industry is always heavily riding on hype trains and AI is the current one.